Indian startups are gaining recognition from the consumer market and attracting hundreds of investors from all over the world, thanks to the steady growth of the Indian economy. In this blog post, we will explore the top 10 startups in India that are making waves in the consumer market. Each of these startups has achieved great success in their respective fields.
Since demonetization, PayTM has evolved from just an app to a way of life for many people. The phrase ‘PayTM karo’ has become ubiquitous, with even small vegetable vendors and big brands adopting it. The app’s virality has made it one of the most widely used payment options, transforming PayTM from a simple app to a cultural phenomenon.
- Founder : Vijay Shekhar Sharma and Akshay Khanna
- Founding Year : 2010
- Headquarters : Noida, Uttar Pradesh
- Unicorn Status : Unicorn
BoAt
Among the top startups is BoAt, founded by Aman Gupta and Sameer Mehta in 2016. BoAt is a leading Indian-origin company that specializes in high-quality audio devices and smartwatches. The company has earned its reputation as one of the top 5 audio system manufacturers globally, thanks to its exceptional product performance and durability. With assets estimated at around $10 billion and growing at an impressive rate, BoAt is a true success story of the Indian startup ecosystem.
- Founder : Aman Gupta and Sameer Mehta
- Founding Year : 2016
- Headquarters : New Delhi, Delhi
- Unicorn Status : Unicorn
Flipkart
Flipkart, a popular e-commerce website, started with the agenda of selling books online but has now grown to become a household name for purchasing everything from pens to electronic devices.
- Founder : Binny Bansal and Sunny Bansal
- Founding Year : 2007
- Headquarters : Bangalore, Karnataka
- Unicorn Status : Unicorn
Ola
Ola is a startup company that provides cab-related services, bike rides, taxis, and local transportation. The company has secured investment funding of approximately $3.8 billion from various firms and investors across major countries.
- Founder : Bhavish Agarwal and Ankit Bhatil
- Founding Year : 2010
- Headquarters : Bangalore, Karnataka
- Unicorn Status : Unicorn
Cred
CRED is an Indian startup company that offers credit card services to customers, providing incentives for using credit cards for billing. The company has secured an estimated funding of $472.1 million and has attracted numerous investors.
- Founder : Kunal Shah
- Founding Year : 2018
- Headquarters : Bangalore, Karnataka
- Unicorn Status : Unicorn
Razorpay
Razorpay, a company that offers a secure and efficient platform for individuals and businesses to make online payments, has received approximately $366.6 million in funding from various investment groups.
- Founder : Shashank Kumar and Harshil Mathur
- Founding Year : 2014
- Headquarters : Bangalore, Karnataka
- Unicorn Status : Unicorn
Pharmeasy
PharmEasy has simplified the process of purchasing medications online, as it falls under the category of E-Pharmacy. To place an order, you must have a definitive prescription. The company has also initiated a subscription-based model to decrease delivery charges.
- Founder : Dharmil Sheth
- Founding Year : 2015
- Headquarters : Mumbai, Maharashtra
- Unicorn Status : Unicorn
Udaan
Udaan is a B2B enterprise that operates in various categories, including lifestyle, electronics, FMCG, pharma, home and kitchen, staples, fruits and vegetables, toys, and general merchandise.
- Founder : Amod Malviya, Vaibhav Gupta, Sujeet Kumar
- Founding Year : 2016
- Headquarters : Bangalore, Karnataka
- Unicorn Status : Unicorn
Digit Insurance
Digit is a general insurance company that offers insurance in various domains, starting from travel and extending to health, home, and more. The deposits are handled through the Digit App. What sets Digit apart is its analytics system, which enables the company to provide tailored insurance policies to its customers based on their individual needs and risk factors.
- Founder : Kamesh Goyal
- Founding Year : 2016
- Headquarters : Bangalore, Karnataka
- Unicorn Status : Unicorn
Meesho
Meesho is a leading reselling application that allows people to sell products at a lower price. The platform has emerged as the number one reselling application, enabling small businesses and individuals to launch their online stores through social channels like WhatsApp, Facebook, Instagram, and more.
- Founder : Sanjeev Barnwal, Vidit Aatrey
- Founding Year : 2015
- Headquarters : Bangalore, Karnataka
- Unicorn Status : Unicorn