- Paradyes states India’s First Semi Permanent hair color and that lasts for 8-10 washes.
- Sharks fought for Paradyes thanks to their pitch and founders in Shark Tank India Season 2.
- Sharks had to present their expertise to founders because the startup was so great.
Paradyes is first semi-permanent hair colour company in India. Paradyes started their journey in March 2021 and they keep on growing since then. They have a quite well popularity with 80K+ followers on Instagram now.
Birds of Paradyes’ inspired by the colors of birds of paradise. Yushika Jolly is the CEO and Founder of the company.
When Jolly first had the idea for the product in 2019, her brother assisted her with the research and development. Jolly’s family manufactures the primary raw materials and chemicals used in hair colour products around the world, with a revenue of nearly 800 crore.
At the moment, Paradyes offers more than 20 hair colours that are inexpensive, simple to use, safe, and don’t call for a “long-term commitment.” The founders assert that the colour lasts for 8–10 washes. The founders also mentioned their future plans to expand into both permanent and temporary hair colour categories.
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Paradyes Shark Tank India - Whopping Deal of 65 lakh for 2% equity !
Paradyes asked for an Investment of 65 lakh for 1% equity at the company valuation of 65 crore in Shark Tank Season 2. Sharks were impressed by their supply chain and brand marketing.
Lenskart co-founder Peyush Bansal made the first offer of 65 lakh for 5% equity at company valuation of 13 Crore. Paradyes got other offers as well from other sharks and at last they got what they wanted. Sugar Cosmetics cofounder Vineeta Singh and Boat cofounder Aman Gupta with whom they wanted to go with.
Paradyes Net Worth
Afterall, an amazing pitch , amazing product for them – those who likes to do experiments with their hair and at last they got a great deal.