The Croffle Guys, a dessert startup built around the popular croissant-waffle hybrid known as croffles, pitched their business on Shark Tank India Season 5 Episode 1. The founders impressed the Sharks with strong brand appeal, youth-centric positioning, and growing demand for their dessert offerings.
During the pitch, the startup showcased how they combined premium taste with a quick-service model, targeting urban consumers and food enthusiasts. Their confident presentation and product-market fit helped them stand out in the season premiere.
After negotiations, The Croffle Guys successfully secured an investment, choosing strategic investors aligned with their long-term vision.
Investment Details
| Company | The Croffle Guys |
| Founders | Amay Thakkar, Veer Pinto |
| Website | – |
| Season | Shark Tank India Season 5 |
| Original Ask | ₹ 1 Crore for 1% Equity @ ₹100 Crore Valuation |
| Investment Secured | Yes |
| Deal | ₹ 1.26 Crores for 2.5% Equity @ ₹50 Crore Valuation |
| Investor | Kunal Bahl & Mohit Yadav |
Key Takeaways for Founders
- Strong branding and consumer love can significantly boost investor confidence.
- Food startups (QSR) must show scalability beyond a single outlet.
- Selecting Sharks with category and operational expertise is often more valuable than valuation alone.
