Vryse is a marketing technology startup that pitched on Shark Tank India Season 5 Episode 7, presenting an AI-powered platform focused on improving organic digital visibility. As businesses increasingly look for sustainable marketing channels beyond paid ads, Vryse positioned itself as a solution for scalable organic growth.
The platform uses artificial intelligence insights to help brands improve search visibility, understand audience behaviour, and optimize content strategies.
Investment Details
| Company | Vryse |
| Founders | Ashish Kamathi |
| Website | Visit |
| Season | Shark Tank India Season 5 |
| Original Ask | ₹40 lakh for 2% equity @ Valuation ₹20 Crore |
| Investment Secured | Yes |
| Deal | ₹40 lakh for 10% equity @ Valuation ₹4 Crore |
| Investor | Anupam Mittal |
Vryse Shark Tank India Pitch
During the pitch, the founders demonstrated how AI tools can enhance organic marketing outcomes. They highlighted the rising importance of SEO and organic traffic as cost-effective marketing channels.
The Sharks focused heavily on differentiation, competitive landscape, and valuation realism before agreeing to revised deal terms.
Sharks Feedback & Key Highlights
Sharks acknowledged the growing importance of AI marketing tools but negotiated valuation aggressively. The practical business use-case ultimately supported the investment decision.
What Made Vryse an Investable Pitch?
- Strong relevance in digital marketing trends
- AI-driven differentiation
- Practical business application
FAQs
Ashish Kamathi is the founder of Vryse.
Yes, ₹40 lakh for 10% equity.
AI-driven tools for organic marketing growth.
It featured in Season 5 Episode 7.
