As you might know the beverage industry is undergoing a rapid transformation and almost 20,000 beverages brands are launching every year. According to Statista, Bevarages market revenue is projected to reach $1.39 Billion dollars in 2025. Aquapeya is emerging as a key player in this market evolution. As a beverage company, Aquapeya is dedicated to crafting and delivering high-quality drinks that cater to a variety of consumer preferences. From refreshing mineral water to flavored fruit juices, carbonated soft drinks, and energy boosters, Aquapeya offers a multiple product line that fit in with today’s consumers.
Here’s an in-depth look at Aquapeya’s Shark Tank pitch, their journey, innovative business model, and future expansion plans.
Aquapeya – Naturevits Beverages
Aquapeya started as a mineral water brand in 2018 and now offers many products in ready to drink category. The company has a 40,000 sq. ft. in-house, state-of-the-art manufacturing facility. With the help of 9,700 outlets and 90+ channel partners, they are serving 50,000 customers per day. Their vision is to replace the foreign products from the Indian markets and provide made in India beverages to their customers. Aquapeya serves multiple products such as :
- Mineral Water
- Fruit Juices
- Carbonated Soft Drinks
- Energy Drinks
Aquapeya’s is on the mission to innovate and elevate the beverage industry by producing drinks that balance health, taste, and quality.
You can also check the Mudgar Club Shark Tank India Season 4 pitch.
Distribution Channel Split
They have the two brands for the distribution. Aquapeya is in General trade and Eionita distributes in Railways and Medical Stores.
Investment Details
| Company | Aquapeya |
| Founders | Tushar Rajesh Mundada & Ravi Rajesh Mundada |
| Website | https://www.aquapeya.com/ |
| Season | Shark Tank India Season 4 |
| Original Ask | ₹ 70 Lakhs for 2% Equity at a ₹35 Crore Valuation |
| Investment Secured | Yes |
| Deal | ₹ 70 Lakhs for 3% Equity + 1% Royalty until ₹ 70 Lakhs is recouped |
| Investors | Namita Thapar and Ritesh Agarwal |
Aquapeya’s Shark Tank India Pitch
The founders of Aquapeya’s are brother’s, Tushar Rajesh Mundada and Ravi Rajesh Mundada. When they stepped onto the tank, they presented an ambitious vision of their company’s future. They asked for ₹70 Lakhs for 2% equity at a ₹35 Crore Valuation. They are committed to quality, innovation, and scalability, demonstrating how their products cater to both health-conscious consumers and those seeking beverages.
At one point, Shark Namita raised concerns that the brand had copied elements from larger competitors. Tushar answered them calmly that in some of the belts, people never stops at the shop if they saw other colors of water bottles so, in that belt they made the water bottle just look the other big brand for dealing trust issues and in other belt they made the water bottle blue & white because as per the customer requirements and needs.
Aquapeya’s annual sales have been impressive. In FY23-24, they recorded ₹9 crores in sales. By September FY24-25, they had ₹4.5 crores in revenue, with projected sales of ₹12 crores for the full fiscal year.
The founders stated that the company has been profitable since day one, achieving 105.1% growth over the past two years. Let me break their last 2 years of EBIDTA as per their Shark Tank pitch, In FY23 – 24 they had the EBIDTA of 7.8%, FY24 – 25 EBIDTA was 16% till September and their projected EBIDTA in FY24 – 25 is 18%.
Founder’s Journey
The founder’s of Aquapeya were local distributor for Sangli City, Maharashtra. They started their journey as a local distributor, they have the Yellow diamond Chips, Priya Gold Biscuits etc FMCG brand. Their father died when they were young so, they came across the responsibility of family. so they started working at very young age for the survival.
From Distribution to Aquapeya’s Journey
As we know the both of co-founders started there journey with distribution. In 2008, Manpasand Beverages made them C & F agent. They made network with the people and slowly- slowly other MNCs started joining them. Later in 2017, Ravi put the proposal in front of Tushar, with the help of ₹50 – ₹60 Lakhs of investment to initiate a water manufacturing plant with small machine’s and in 2018 they launched Aquapeya.
The founders took the first step, they started meeting the other distributors, visited other big MNCs water manufacturing plants such as Bisleri. They also visited the person who made the machines. After giving there all in understanding the process, Ravi talked to Tushar that if they start with the small water manufacturing plant then other big fish would gonna eat them. So, if we have to start then we need to build a higher capacity plant. Their dedication led them to take a high-risk but strategic decision. They took a loan of ₹1.5 Crores against their home property to setup a higher capacity plant.
Aquapeya Sales Split
Aquapeya has the highest sales from water i., 75%, 13 % from Jeera Soda, Mango drinks 7% and remaining other 5% from their newly launched Premium water Octave in 2024 at price of ₹30.
Aquapeya Shark Tank Deal
The brand grabbed the deal from the Shark Namita Thapar and the Shark Ritesh Agarwal. Both of the Sharks gave a joint deal offer of ₹70 Lakhs for 3% Equity + 2% Royalty until ₹70 Lakhs is recouped. However, the founders were reluctant to agree to the 2% royalty request. As we all know they are the Sharks and Aquapeya’s only had one offer so, both of the founder’s agreed at ₹70 Lakhs for 3% Equity + 1% Royalty until ₹70 Lakhs is recouped and signed the deal.
Future of Aquapeya
Following their Shark Tank India success, Aquapeya will focus on:
- Expanding Distribution: Strengthening their presence across India and venturing into global markets.
- Product Innovation: Developing new, trend-driven beverages to meet evolving consumer preferences.
- Brand Growth: Enhancing brand visibility through strategic marketing campaigns and partnerships.
