Nootie by The Pet Point is a dog-focused pet nutrition and care brand that pitched on Shark Tank India Season 5, Episode 6, also part of the “Pawfect Pitches” segment. The brand highlighted its legacy retail background, premium positioning, and broad product range for dog owners. Nootie positioned itself as a science-backed pet care brand with both physical retail presence and quick-commerce distribution, catering to urban dog parents across India. Nootie by The Pet Point Investment Details CompanyNootie by The Pet PointFoundersAkshay Mahendru, Karan Mahendru, and Anil MahendruWebsiteVisitSeasonShark Tank India Season 5Original Ask₹1 crore for 1.2% equity @ Valuation ₹120 CroreInvestment SecuredYesDeal₹1…
Author: eZizz Insider
Smylo is a cat-first pet nutrition startup that appeared on Shark Tank India Season 5, Episode 6, titled “Pawfect Pitches”. The brand focuses exclusively on clean, research-led cat food, positioning itself as a specialist in a market often dominated by dog-centric pet brands. The founders highlighted how cat owners in India are underserved despite cats having very different dietary and nutritional needs. Smylo presented itself as a purpose-driven brand built around feline health, wellness, and long-term nutrition. Smylo Investment Details CompanySmyloFoundersAbhishek Agrawal & Kartikeya GuptaWebsiteVisitSeasonShark Tank India Season 5Original Ask₹68 lakhs for 1% equity @ Valuation ₹68 CroreInvestment SecuredYesDeal₹75 lakhs…
True Diamond is a lab-grown diamond jewellery brand that pitched on Shark Tank India Season 5, Episode 5, also part of the “Battle of Brilliance” match-off format. The brand focused on innovative jewellery designs and highlighted its offline retail presence across major Indian metro cities. The founders positioned True Diamond as a design-forward jewellery brand but faced direct comparison with Emori during the episode. True Diamond Investment Details CompanyTrue DiamondFoundersDarayus Mehta & Parin ShahWebsiteVisitSeasonShark Tank India Season 5Original Ask₹1.08 crore for 1% equity @ Valuation ₹108 CroreInvestment SecuredNoDeal-Investor- Sharks Feedback & Key Highlights The Sharks appreciated: However, concerns were raised…
Emori is a lab-grown diamond jewellery brand that appeared on Shark Tank India Season 5, Episode 5, titled “Battle of Brilliance”. The brand entered a match-off format against another diamond startup, positioning itself as a modern jewellery label focused on transparent pricing, certified lab-grown diamonds, and contemporary designs for today’s consumers. The founders highlighted Emori’s traction across both online and offline retail channels and emphasized the growing demand for affordable, ethical alternatives to mined diamonds. Their clear value proposition and market understanding helped the brand stand out during the episode. Emori Investment Details CompanyEmoriFoundersArushi JainWebsiteVisitSeasonShark Tank India Season 5Original Ask₹75…
Avishkaar is an AI-enabled educational toy startup that appeared on Shark Tank India Season 5, Episode 4, showcasing interactive toys designed to make learning more engaging for children. The startup demonstrated how artificial intelligence can be combined with hands-on play to improve cognitive learning and curiosity among kids. The founders positioned Avishkaar as a tech-driven learning solution aimed at modern parents looking for smarter educational tools. However, the Sharks questioned whether such AI-powered toys could achieve large-scale adoption in a highly competitive and price-sensitive market. Investment Details CompanyAvishkaarFoundersTarun Bhalla, Rajeev Gaba & Yogita BhallaWebsitehttps://avishkaar.ccSeasonShark Tank India Season 5Original Ask₹80 Lakhs…
Planyt is a smart plant care technology startup that pitched its concept on Shark Tank India Season 5, Episode 4, aiming to simplify plant growth and maintenance using automation. The startup introduced fogponics-based plant pods designed to help users grow and maintain plants at home with minimal effort. The founders positioned Planyt as a futuristic solution for urban consumers who want healthy plants without the complexity of traditional plant care. However, the Sharks questioned whether the product could achieve mass adoption in a price-sensitive consumer market. Planyt Investment Details CompanyPlanytFoundersShubham UpadhyayWebsitehttps://www.greenglobalaggrovation.com/SeasonShark Tank India Season 5Original Ask₹1.05 Crore for 6.5% Equity…
GOAT Life is a health-focused breakfast brand offering high-protein overnight oats that are ready to eat in seconds, targeting fitness-conscious consumers, working professionals, and students. Founder Yash Kalra on Shark Tank India Season 5 Episode 4 shared his personal health journey, including a 20 kg weight loss that inspired the brand’s mission to make nutrition simple and tasty. In a country where breakfast is often skipped due to time constraints, GOAT Life positioned itself as a convenient, healthy alternative to traditional sugary cereals and packaged foods. Goat Life Investment Details CompanyGOAT LifeFoundersYash KalraWebsitehttps://goatlife.co.in/SeasonShark Tank India Season 5Original Ask₹36 Lakhs for…
Mohit Yadav is the co-founder and CEO of Minimalist, a skincare brand launched in October 2020. In January 2025, Hindustan Unilever acquired a 90.5% stake in Minimalist for ₹2,955 crore, marking one of the largest beauty brand exits in India’s startup ecosystem. Who is Mohit Yadav? Mohit Yadav isn’t your typical Silicon Valley-style founder. A Gold Medalist Chartered Accountant with an All-India Rank of 26 from ICAI, he spent over a decade in corporate finance before diving into entrepreneurship. His resume includes stints at Deloitte, Credit Suisse, and CarDekho, where he even ran their Indonesian operations as CEO of Oto.com.…
Varun Alagh is the co-founder and CEO of Honasa Consumer Ltd., the parent company of Mamaearth and other personal care brands. From working with multinational FMCG giants to building India’s first direct-to-consumer unicorn in the beauty sector. His journey reflects expertise in brand building and entrepreneurship. Who is Varun Alagh? Varun Alagh co-founded Honasa Consumer Private Limited in November 2016 with his wife Ghazal Alagh. The company launched Mamaearth as its first brand, which became Asia’s first MadeSafe-certified toxin-free personal care brand. Under his leadership, Honasa expanded from Mamaearth into a house of brands. This includes The Derma Co., Aqualogica,…
The Indian startup ecosystem has witnessed a historic transformation. By the end of 2025, India has firmly solidified its position as the world’s third-largest startup hub, characterized by a massive wave of public listings (IPOs), the rise of deep-tech innovation, and a renewed focus on profitability. Gone are the days when valuation alone dictated success. In 2025, the narrative has shifted toward sustainable growth, robust unit economics, and global impact. From the bustling streets of Bengaluru to the fintech hubs of Mumbai and Gurugram, the top 10 startup companies in India are not just surviving; they are rewriting the rules…
