Meta Fashion stepped into Shark Tank India Season 5 Episode 9 with a concept that felt ahead of its time — digital fashion for virtual worlds. Instead of manufacturing physical clothing, the startup designs and sells digital apparel meant for avatars on platforms like Roblox and other metaverse ecosystems. The founders positioned the brand at the intersection of gaming culture, digital identity, and virtual commerce. Their core belief is simple younger generations increasingly express themselves online. Just as people invest in physical fashion to shape identity in the real world, digital-native audiences invest in avatar styling inside gaming and virtual…
Author: eZizz Insider
MYPB stepped into the tank on Shark Tank India Season 5 Episode 8 – “Innovation Meets Investment” with a niche but growing category: peanut butter powder. The brand positioned itself as one of India’s early movers in this segment, targeting fitness enthusiasts, calorie-conscious consumers, and people looking for convenient protein options without the fat content of traditional peanut butter. Peanut butter powder is essentially defatted peanut protein that can be mixed into smoothies, oats, shakes, or desserts. The founders framed it as a lifestyle product rather than just a pantry item — something aligned with modern fitness, weight management, and…
Vryse is a marketing technology startup that pitched on Shark Tank India Season 5 Episode 7, presenting an AI-powered platform focused on improving organic digital visibility. As businesses increasingly look for sustainable marketing channels beyond paid ads, Vryse positioned itself as a solution for scalable organic growth. The platform uses artificial intelligence insights to help brands improve search visibility, understand audience behaviour, and optimize content strategies. Investment Details CompanyVryseFoundersAshish KamathiWebsiteVisitSeasonShark Tank India Season 5Original Ask₹40 lakh for 2% equity @ Valuation ₹20 CroreInvestment SecuredYesDeal₹40 lakh for 10% equity @ Valuation ₹4 CroreInvestorAnupam Mittal Vryse Shark Tank India Pitch During the…
Corel Lifecare is an aquaculture biotechnology company that pitched on Shark Tank India Season 5 Episode 7, presenting bio-based solutions designed to improve fish and shrimp farming productivity. The founders positioned the startup as a science-driven solution addressing efficiency, sustainability, and health challenges within India’s expanding aquaculture industry. Investment Details CompanyCorel LifecareFoundersNikhilesh Hajare, Abhijeet Naohate & Rohit PatelWebsiteVisitSeasonShark Tank India Season 5Original Ask₹1.2 crore for 2% equity @ Valuation ₹60 CroreInvestment SecuredYesDeal₹1.2 crore for 8% equity @ Valuation ₹15 CroreInvestorAnupam Mittal & Kunal Bahl Corel Lifecare Shark Tank India Pitch The Sharks evaluated scalability, adoption barriers, and valuation expectations before…
Pistabarfi is a confectionery startup that appeared on Shark Tank India Season 5, Episode 7 – “Tradition Meets Innovation.” The brand presented a unique concept of combining traditional Indian mithai flavors with chocolate formats, aiming to modernize classic sweets for younger consumers. The founders positioned Pistabarfi as a fusion brand that preserves cultural taste while adapting to contemporary gifting and snacking trends. The Sharks evaluated the product’s differentiation, scalability in the premium sweets market, and the potential appeal among modern urban consumers. Investment Details CompanyPistabarfiFoundersHarshit Agrawal and Tanay AgrawalWebsiteVisitSeasonShark Tank India Season 5Original Ask₹30 lakh for 5% equity @ Valuation…
Nootie by The Pet Point is a dog-focused pet nutrition and care brand that pitched on Shark Tank India Season 5, Episode 6, also part of the “Pawfect Pitches” segment. The brand highlighted its legacy retail background, premium positioning, and broad product range for dog owners. Nootie positioned itself as a science-backed pet care brand with both physical retail presence and quick-commerce distribution, catering to urban dog parents across India. Nootie by The Pet Point Investment Details CompanyNootie by The Pet PointFoundersAkshay Mahendru, Karan Mahendru, and Anil MahendruWebsiteVisitSeasonShark Tank India Season 5Original Ask₹1 crore for 1.2% equity @ Valuation ₹120 CroreInvestment SecuredYesDeal₹1…
Smylo is a cat-first pet nutrition startup that appeared on Shark Tank India Season 5, Episode 6, titled “Pawfect Pitches”. The brand focuses exclusively on clean, research-led cat food, positioning itself as a specialist in a market often dominated by dog-centric pet brands. The founders highlighted how cat owners in India are underserved despite cats having very different dietary and nutritional needs. Smylo presented itself as a purpose-driven brand built around feline health, wellness, and long-term nutrition. Smylo Investment Details CompanySmyloFoundersAbhishek Agrawal & Kartikeya GuptaWebsiteVisitSeasonShark Tank India Season 5Original Ask₹68 lakhs for 1% equity @ Valuation ₹68 CroreInvestment SecuredYesDeal₹75 lakhs…
True Diamond is a lab-grown diamond jewellery brand that pitched on Shark Tank India Season 5, Episode 5, also part of the “Battle of Brilliance” match-off format. The brand focused on innovative jewellery designs and highlighted its offline retail presence across major Indian metro cities. The founders positioned True Diamond as a design-forward jewellery brand but faced direct comparison with Emori during the episode. True Diamond Investment Details CompanyTrue DiamondFoundersDarayus Mehta & Parin ShahWebsiteVisitSeasonShark Tank India Season 5Original Ask₹1.08 crore for 1% equity @ Valuation ₹108 CroreInvestment SecuredNoDeal-Investor- Sharks Feedback & Key Highlights The Sharks appreciated: However, concerns were raised…
Emori is a lab-grown diamond jewellery brand that appeared on Shark Tank India Season 5, Episode 5, titled “Battle of Brilliance”. The brand entered a match-off format against another diamond startup, positioning itself as a modern jewellery label focused on transparent pricing, certified lab-grown diamonds, and contemporary designs for today’s consumers. The founders highlighted Emori’s traction across both online and offline retail channels and emphasized the growing demand for affordable, ethical alternatives to mined diamonds. Their clear value proposition and market understanding helped the brand stand out during the episode. Emori Investment Details CompanyEmoriFoundersArushi JainWebsiteVisitSeasonShark Tank India Season 5Original Ask₹75…
Avishkaar is an AI-enabled educational toy startup that appeared on Shark Tank India Season 5, Episode 4, showcasing interactive toys designed to make learning more engaging for children. The startup demonstrated how artificial intelligence can be combined with hands-on play to improve cognitive learning and curiosity among kids. The founders positioned Avishkaar as a tech-driven learning solution aimed at modern parents looking for smarter educational tools. However, the Sharks questioned whether such AI-powered toys could achieve large-scale adoption in a highly competitive and price-sensitive market. Investment Details CompanyAvishkaarFoundersTarun Bhalla, Rajeev Gaba & Yogita BhallaWebsitehttps://avishkaar.ccSeasonShark Tank India Season 5Original Ask₹80 Lakhs…
