Better Nutrition is revolutionizing the food industry by offering nutrient-enriched flour to combat dietary deficiencies. Their flour is biofortified with Iron, Zinc, and Protein, addressing critical health concerns such as anemia and overall nutritional well-being. Better Nutrition Shark Tank India Season 4 pitch secured an investment deal, propelling their mission to make everyday nutrition more effective.
Know about Better Nutrition
Naturally grown in nutrient-rich soil, Better Nutrition’s grains are enriched with higher zinc, iron, protein, and calcium content, requiring no artificial fortification. Free from chemicals and shortcuts, these grains deliver farm-fresh quality directly from trusted farmers to consumers, ensuring a healthier and more sustainable choice for every household.
Better Nutrition specializes in biofortified flour, ensuring that essential nutrients are part of daily meals. Key benefits include:
- Iron Enrichment: Supports red blood cell production and prevents anemia.
- Zinc Fortification: Boosts immunity and enhances metabolic functions.
- High Protein Content: Helps in muscle development and overall body function.
Their goal is to make staple foods healthier without compromising taste or texture.
You can also check the Vibrasense Shark Tank India Season 4 pitch.
Better Nutrition Shark Tank India Season 4 Pitch
Better Nutrition Shark Tank India Season Pitch highlighted the growing concern of nutrient deficiencies in India and how their biofortified flour provides a simple yet effective solution. Their focus on affordable and accessible nutrition resonated with the Sharks.
Investment Details
| Company | Better Nutrition |
| Founders | Prateek Rastogi, Aishwarya Bhatnagar |
| Website | https://betternutritionforall.in/ |
| Season | Shark Tank India Season 4 |
| Original Ask | ₹ 60 Lakhs for 1% Equity at a ₹60 Crore Valuation |
| Investment Secured | Yes |
| Deal | ₹ 60 Lakhs for 1% Equity at a ₹60 Crore Valuation |
| Investor | Namita Thapar |
Better Nutrition Winning Moment
Namita Thapar, known for her investments in healthcare and wellness, saw the potential in Better Nutrition’s biofortified flour. Her ₹ 60 Lakh investment for 1% equity will help the company scale its production, expand distribution, and create awareness about the benefits of nutrient-rich food.
Why Better Nutrition Stands Out
- Health-Focused Innovation: Addresses iron, zinc, and protein deficiencies through everyday food.
- Consumer-Friendly Approach: Provides biofortified flour without altering taste or affordability.
- Growing Market Demand: Increasing awareness of nutrition creates a vast potential customer base.
What’s Next for Better Nutrition?
With investment from Namita Thapar, Better Nutrition plans to:
- Expand retail distribution to grocery stores and online marketplaces.
- Develop new biofortified food products to address more nutritional gaps.
- Strengthen public awareness campaigns on the importance of enriched staples.
FAQs
What nutrients are added to Better Nutrition’s flour?
Their flour is biofortified with Iron, Zinc, and Protein to combat deficiencies.
Who invested in Better Nutrition on Shark Tank India?
Namita Thapar invested ₹ 60 Lakhs for 1% equity during Shark Tank India Season 4.
How much funding did Better Nutrition originally ask for?
The founders initially asked for ₹ 60 Lakhs in exchange for 1% equity at a valuation of ₹60 Crore.
What makes Better Nutrition unique?
Better Nutrition enhances staple food with essential nutrients without affecting taste or affordability.
