MYPB on Shark Tank India S5 E8

MYPB stepped into the tank on Shark Tank India Season 5 Episode 8 – “Innovation Meets Investment” with a niche but growing category: peanut butter powder. The brand positioned itself as one of India’s early movers in this segment, targeting fitness enthusiasts, calorie-conscious consumers, and people looking for convenient protein options without the fat content of traditional peanut butter.

Peanut butter powder is essentially defatted peanut protein that can be mixed into smoothies, oats, shakes, or desserts. The founders framed it as a lifestyle product rather than just a pantry item — something aligned with modern fitness, weight management, and clean-eating trends.

Investment Details

MYPB on Shark Tank India Pitch

During the pitch, the founders demonstrated how the powder works in everyday recipes and explained its nutritional benefits. They highlighted potential applications in gyms, wellness communities, and home kitchens.

The Sharks explored consumer awareness challenges, category education costs, and whether the niche product could achieve mass adoption in India.

Sharks Feedback

All the sharks were impressed from the founder Pujan. He was straightforward and humble entrepreneur. The product powder protein is great and got a lot of attention. The panel appeared interested in the category innovation but questioned long-term scalability and mainstream consumer acceptance.

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