Silver jewellery has always been a timeless symbol of elegance and tradition. Shyle, a Jaipur-based brand, is redefining this heritage with its collection of handcrafted silver jewellery that blends traditional craftsmanship with modern designs. Shyle Shark Tank India Season 4 pitch impressed the Sharks and led to a groundbreaking deal. Here’s a closer look at Shyle’s story, their innovative approach, and their journey towards making premium silver jewellery accessible worldwide.
Know about Shyle
Shyle is a brand known for its stunning collection of handcrafted silver jewellery, offering everything from earrings and rings to necklaces and more. Rooted in the rich tradition of Jaipur’s jewellery-making heritage, Shyle combines age-old techniques with contemporary designs, creating timeless pieces that resonate with a global audience. Their mission is to celebrate tradition while making it relevant for today’s fashion-forward consumers.
You can also check the SNEAKINN Shark Tank India Season 4 pitch.
Shyle Pitch Shark Tank India Season 4 Pitch
On the Shark Tank India Season 4 stage, the founders of Shyle showcased their exquisite silver jewellery and shared their vision of delivering elegance and craftsmanship to customers worldwide. They highlighted the growing demand for authentic silver jewellery and their commitment to maintaining high-quality standards.
| Company | Shyle |
| Founders | Astha Katta Sirohiya, Radhesh Sirohiya |
| Website | https://www.shyle.in/ |
| Season | Shark Tank India Season 4 |
| Original Ask | ₹ 70 Lakhs for 1% Equity at a ₹70 Crore Valuation |
| Investment Secured | Yes |
| Deal | ₹ 70 Lakhs for 1.5% Equity + 0.5% Royalty until ₹ 70 Lakhs is recouped |
| Investors | Namita Thapar and Ritesh Agarwal |
Shyle Winning Moment
Namita Thapar and Ritesh Agarwal saw immense potential in Shyle’s vision of blending traditional jewellery-making with modern designs. Recognizing the scalability of their business and the global appeal of their products, they offered a combined deal with a mix of equity and royalty. The founders embraced this partnership, gaining not just financial support but also strategic guidance to grow their brand.
Why Shyle Stands Out
- Handcrafted Excellence: Each piece of jewellery is handcrafted by skilled artisans, ensuring unmatched quality and uniqueness.
- Blend of Tradition and Modernity: Shyle’s designs bridge the gap between traditional Indian craftsmanship and contemporary aesthetics.
- Global Appeal: With their roots in Jaipur’s heritage and a modern design approach, Shyle caters to both Indian and international markets.
What’s Next for Shyle?
With the investment and mentorship from Namita Thapar and Ritesh Agarwal, Shyle aims to:
- Expand their online presence and reach a broader global audience.
- Introduce new product lines that cater to diverse customer preferences.
- Strengthen their brand as a leader in premium silver jewellery.
