True Diamond is a lab-grown diamond jewellery brand that pitched on Shark Tank India Season 5, Episode 5, also part of the “Battle of Brilliance” match-off format. The brand focused on innovative jewellery designs and highlighted its offline retail presence across major Indian metro cities.
The founders positioned True Diamond as a design-forward jewellery brand but faced direct comparison with Emori during the episode.
True Diamond Investment Details
| Company | True Diamond |
| Founders | Darayus Mehta & Parin Shah |
| Website | Visit |
| Season | Shark Tank India Season 5 |
| Original Ask | ₹1.08 crore for 1% equity @ Valuation ₹108 Crore |
| Investment Secured | No |
| Deal | – |
| Investor | – |
Sharks Feedback & Key Highlights
The Sharks appreciated:
- Product quality and jewellery design
- Offline retail presence in metro cities
However, concerns were raised around:
- Financial clarity and valuation justification
- Scalability beyond physical retail
As a result, the Sharks chose not to invest in True Diamond.
What Made True Diamond a Challenging Investment?
True Diamond faced challenges due to:
- Insufficient financial transparency during the pitch
- Strong competition within the episode itself
- Difficulty in clearly differentiating from the rival brand
These factors ultimately influenced the Sharks decision.
Key Takeaways for Founders
- Founders must back product storytelling with clear financial metrics and strategy.
- Offline retail strength is useful but must be supported by scalable growth and conversion clarity.
FAQs
Darayus Mehta and Parin Shah are the co-founders of True Diamonds
No, True Diamond did not secure a deal on Shark Tank India Season 5 Episode 5.
True Diamond sells lab-grown diamond jewellery through offline retail stores and select channels.
True Diamond did not secure a deal due to concerns around financial clarity, valuation justification, and differentiation, especially in a competitive match-off format against another lab-grown diamond brand in the same episode.
Yes, True Diamond specializes in lab-grown diamond jewellery, offering designs that use scientifically created diamonds as an alternative to mined diamonds.
