Nootie by The Pet Point is a dog-focused pet nutrition and care brand that pitched on Shark Tank India Season 5, Episode 6, also part of the “Pawfect Pitches” segment. The brand highlighted its legacy retail background, premium positioning, and broad product range for dog owners.
Nootie positioned itself as a science-backed pet care brand with both physical retail presence and quick-commerce distribution, catering to urban dog parents across India.
Nootie by The Pet Point Investment Details
| Company | Nootie by The Pet Point |
| Founders | Akshay Mahendru, Karan Mahendru, and Anil Mahendru |
| Website | Visit |
| Season | Shark Tank India Season 5 |
| Original Ask | ₹1 crore for 1.2% equity @ Valuation ₹120 Crore |
| Investment Secured | Yes |
| Deal | ₹1 crore for 4% equity + 1% royalty until investment recouped @ Valuation ₹40 Crore |
| Investor | Anupam Mittal & Namita Thapar |
Sharks Feedback & Key Highlights
They pushed hard on financial discipline and scalability before agreeing to revised deal terms.
- Strong brand legacy and retail presence
- Wide distribution reach
- Community-oriented initiatives
Key Reasons Behind Nootie’s Shark Tank Deal
The revised deal reflected confidence in the brand while accounting for execution risks.
- Existing traction and revenue streams
- Deep understanding of the pet retail market
- Purpose-driven initiatives alongside commercial goals
Key Takeaways for Founders
- Established retail presence and existing revenue streams can anchor a strong pitch narrative.
- Sharks will probe deeply into unit economics and financials; founders should be operation-ready.
- Initiatives such as feeding community dogs at low price points can add emotional resonance and brand purpose but must be backed by solid business metrics.
FAQs
Yes, Nootie secured a deal in Season 5 Episode 6 under revised terms including equity and royalty.
Nootie sells dog food and pet care products across nutrition and wellness categories.
Nootie appeared on Shark Tank India Season 5, Episode 6.
