Veeba

Veeba is an Indian food company founded in 2013 by Viraj Bahl. The company initially built its business around B2B sauces and condiments for restaurants, cafés and quick service restaurant chains. Its client portfolio has included brands such as Domino’s, Starbucks, Burger King, KFC and Pizza Hut. Veeba later expanded into the consumer market with products including mayonnaise, ketchup, salad dressings, sauces, dips, spreads and sweet toppings. The company focuses on quality ingredients, product innovation and better-for-you food options. It operates a pan-India distribution network across general trade and modern trade while also selling directly to consumers through digital channels. Veeba manufactures its products in India and maintains a research and development centre in Gurugram. The company operates under VRB Consumer Products Private Limited, formerly Veeba Food Services Pvt. Ltd. Its flagship Veeba brand remains privately held and continues to expand across consumer and food-service markets.

Sauces, mayonnaise, ketchup, salad dressings, dips, spreads, sweet sauces, food-service products, private-label food products and consumer food products.