Minimalist

💎 VC Powered

Science Backed Skincare

Other 2nd Floor Commercial Building, Hotel Marriott, Khasra No. 55, Ramdas Agarwal Marg, New Jawahar Circle, Gandhi Nagar, Jaipur Expansion

About

Minimalist is a science-led Indian beauty and personal-care brand founded in 2020, focused on transparent, ingredient-driven skincare and affordable, effective formulations. Its portfolio includes skincare, haircare, body care and sun-protection products targeting concerns such as acne, pigmentation, ageing and dryness. Founded by Mohit Yadav and Rahul Yadav, the brand scaled rapidly through its D2C model before expanding into retail and international markets. In 2025, Hindustan Unilever acquired a 90.5% stake in Minimalist, bringing the brand into its Beauty & Wellbeing portfolio.

Our Services

Skincare, haircare, body care, cleansers, serums, moisturizers, sunscreens and targeted solutions for acne, pigmentation, ageing, dehydration and hair fall.

Venture Capitalists

Company Details
Founded 2020
Business Model B2c
Target Audience Consumers
Funding Funded
Team Size 101-200 Members

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Team
M

Mohit Yadav

Co-founder & CEO
R

Rahul Yadav

Co-founder