Did you know that your skin can absorb vitamins? Patch Up, a groundbreaking health and wellness brand, is leveraging transdermal technology to deliver essential nutrients directly through the skin. Patch up was featured on Shark Tank India Season 4, Patch Up’s innovative approach to vitamin delivery caught the attention of the Sharks, leading to a successful investment deal. Here’s an in-depth look at Patch Up Shark Tank India Season 4 pitch, their innovative product, and their plans for the future.
Know about Patch Up
Patch Up specializes in transdermal vitamin delivery, offering a clean and effective alternative to traditional supplements. Unlike pills or powders that often contain additives like sugar, color, or flavor, Patch Up’s products feature just one ingredient: the vitamins your body needs. The transdermal patches are easy to use, mess-free, and designed to provide a steady absorption of nutrients throughout the day.
You can also check the Project Clay Shark Tank India Season 4 pitch.
Patch Up Shark Tank India Season 4 Pitch
On Shark Tank India Season 4, the founders of Patch Up presented their innovative transdermal vitamin delivery system. They highlighted the advantages of this method over oral supplements, including higher absorption rates, ease of use, and the elimination of unnecessary additives. The Sharks were impressed by the product’s potential to disrupt the health supplement market and make vitamins more accessible to health-conscious consumers.
Investment Details
| Company | Patch Up |
| Founders | Raghav Gandotra, Radhika Rajpal |
| Website | https://patchuphealth.com/ |
| Season | Shark Tank India Season 4 |
| Original Ask | ₹ 50 Lakhs for 1.75% Equity at a ₹28.57 Crore Valuation |
| Investment Secured | Yes |
| Deal | ₹ 50 Lakhs for 2.27% Equity |
| Investor | Anupam Mittal |
Patch Up Winning Moment
Anupam Mittal, founder of Shaadi.com and an experienced Shark, saw immense potential in Patch Up’s innovative approach. Recognizing the growing demand for clean and effective health solutions, he offered a deal for 2.27% equity in exchange for ₹ 50 Lakhs. With his investment and strategic guidance, Patch Up is well-positioned to scale and innovate further.
Why Patch Up Stands Out
- Innovative Technology: Transdermal delivery ensures higher bioavailability and eliminates the need for additives.
- Health-First Approach: Patch Up’s clean ingredient list and user-friendly format align with modern health trends.
- Growing Market Potential: With increasing awareness about health and wellness, the demand for innovative supplements is on the rise.
What’s Next for Patch Up?
With Anupam Mittal’s investment and expertise, Patch Up aims to:
- Expand their product range to include more vitamin and nutrient options.
- Strengthen their distribution network to reach a wider audience.
- Educate consumers about the benefits of transdermal delivery through targeted marketing campaigns.
